正值火辣的暑假,朋友圈已经被大家的旅行足迹刷屏了,真的十分惊叹于那些把全国所有省基本走遍的朋友们。与此同时,也就萌生了写篇旅行相关的内容,本次数据来源于一个对于爬虫十分友好的旅行攻略类网站:蚂蜂窝。

一、获得城市编号

蚂蜂窝中的所有城市、景点以及其他的一些信息都有一个专属的5位数字编号,我们第一步要做的就是获取城市(直辖市+地级市)的编号,进行后续的进一步分析。

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以上两个页面就是我们的城市编码来源。需要首先从目的地页面获得各省编码,之后进入各省城市列表获得编码。

过程中需要Selenium进行动态数据爬取,部分代码如下:

def find_cat_url(url):  headers = {'User-Agent':'Mozilla/5.0 (Windows NT 6.1; WOW64; rv:23.0) Gecko/20100101 Firefox/23.0'}  req=request.Request(url,headers=headers)  html=urlopen(req)  bsObj=BeautifulSoup(html.read(),"html.parser") bs = bsObj.find('div',attrs={'class':'hot-list clearfix'}).find_all('dt') cat_url = [] cat_name = [] for i in range(0,len(bs)): for j in range(0,len(bs[i].find_all('a'))): cat_url.append(bs[i].find_all('a')[j].attrs['href']) cat_name.append(bs[i].find_all('a')[j].text) cat_url = ['http://www.mafengwo.cn'+cat_url[i] for i in range(0,len(cat_url))]  return cat_urldef find_city_url(url_list): city_name_list = [] city_url_list = [] for i in range(0,len(url_list)):  driver = webdriver.Chrome() driver.maximize_window() url = url_list[i].replace('travel-scenic-spot/mafengwo','mdd/citylist') driver.get(url) while True: try: time.sleep(2) bs = BeautifulSoup(driver.page_source,'html.parser') url_set = bs.find_all('a',attrs={'data-type':'目的地'}) city_name_list = city_name_list +[url_set[i].text.replace('
','').split()[0] for i in range(0,len(url_set))] city_url_list = city_url_list+[url_set[i].attrs['data-id'] for i in range(0,len(url_set))]  js="var q=document.documentElement.scrollTop=800"  driver.execute_ (js) time.sleep(2) driver.find_element_by_class_name('pg-next').click() except: break driver.close() return city_name_list,city_url_listurl = 'http://www.mafengwo.cn/mdd/'url_list = find_cat_url(url)city_name_list,city_url_list=find_city_url(url_list)city = pd.Data ({'city':city_name_list,'id':city_url_list})

二、获得城市信息

城市数据分别从以下几个页面获取:

(a)小吃页面

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(b)景点页面

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(c)标签页面

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我们将每个城市获取数据的过程封装成函数,每次传入之前获得的城市编码,部分代码如下:

def get_city_info(city_name,city_code): this_city_  = get_city_ (city_name,city_code) this_city_jd = get_city_jd(city_name,city_code) this_city_jd['city_name'] = city_name this_city_jd['total_city_yj'] = this_city_ ['total_city_yj'] try: this_city_food = get_city_food(city_name,city_code) this_city_food['city_name'] = city_name this_city_food['total_city_yj'] = this_city_ ['total_city_yj'] except: this_city_food=pd.Data () return this_city_ ,this_city_food,this_city_jddef get_city_ (city_name,city_code): url = 'http://www.mafengwo.cn/xc/'+str(city_code)+'/' bsObj = get_static_url_content(url) node = bsObj.find('div',{'class':'m-tags'}).find('div',{'class':'bd'}).find_all('a')  tag = [node[i].text.split()[0] for i in range(0,len(node))] tag_node = bsObj.find('div',{'class':'m-tags'}).find('div',{'class':'bd'}).find_all('em')  tag_count = [int(k.text) for k in tag_node] par = [k.attrs['href'][1:3] for k in node] tag_all_count = sum([int(tag_count[i]) for i in range(0,len(tag_count))]) tag_jd_count = sum([int(tag_count[i]) for i in range(0,len(tag_count)) if par[i]=='jd']) tag_cy_count = sum([int(tag_count[i]) for i in range(0,len(tag_count)) if par[i]=='cy']) tag_gw_yl_count = sum([int(tag_count[i]) for i in range(0,len(tag_count)) if par[i] in ['gw','yl']]) url = 'http://www.mafengwo.cn/yj/'+str(city_code)+'/2-0-1.html ' bsObj = get_static_url_content(url)  total_city_yj = int(bsObj.find('span',{'class':'count'}).find_all('span')[1].text) return {'city_name':city_name,'tag_all_count':tag_all_count,'tag_jd_count':tag_jd_count, 'tag_cy_count':tag_cy_count,'tag_gw_yl_count':tag_gw_yl_count, 'total_city_yj':total_city_yj}def get_city_food(city_name,city_code): url = 'http://www.mafengwo.cn/cy/'+str(city_code)+'/gonglve.html' bsObj = get_static_url_content(url) food=[k.text for k in bsObj.find('ol',{'class':'list-rank'}).find_all('h3')] food_count=[int(k.text) for k in bsObj.find('ol',{'class':'list-rank'}).find_all('span',{'class':'trend'})] return pd.Data ({'food':food[0:len(food_count)],'food_count':food_count})def get_city_jd(city_name,city_code): url = 'http://www.mafengwo.cn/jd/'+str(city_code)+'/gonglve.html' bsObj = get_static_url_content(url) node=bsObj.find('div',{'class':'row-top5'}).find_all('h3') jd = [k.text.split('
')[2] for k in node] node=bsObj.find_all('span',{'class':'rev-total'}) jd_count=[int(k.text.replace(' 条点评','')) for k in node] return pd.Data ({'jd':jd[0:len(jd_count)],'jd_count':jd_count})

三、数据分析

PART1:城市数据

首先我们看一下游记数量最多的TOP10城市:

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游记数量TOP10数量基本上与我们日常所了解的热门城市相符,我们进一步根据各个城市游记数量获得全国旅行目的地热力图:

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看到这里,是不是有种似曾相识的感觉,如果你在朋友圈晒的足迹图与这幅图很相符,那么说明蚂蜂窝的数据与你不谋而合。

最后我们看一下大家对于各个城市的印象是如何的,方法就是提取标签中的属性,我们将属性分为了休闲、饮食、景点三组,分别看一下每一组属性下大家印象最深的城市:

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看来对于蚂蜂窝的用户来说,厦门给大家留下的印象是非常深的,不仅游记数量充足,并且能从中提取的有效标签也非常多。重庆、西安、成都也无悬念地给吃货们留下了非常深的印象,部分代码如下:

bar1 = Bar("餐饮类标签排名")bar1.add("餐饮类标签分数", city_aggregate.sort_values('cy_point',0,False)['city_name'][0:15], city_aggregate.sort_values('cy_point',0,False)['cy_point'][0:15], is_splitline_show =False,xaxis_rotate=30)bar2 = Bar("景点类标签排名", _top="30%")bar2.add("景点类标签分数", city_aggregate.sort_values('jd_point',0,False)['city_name'][0:15], city_aggregate.sort_values('jd_point',0,False)['jd_point'][0:15], legend_top="30%",is_splitline_show =False,xaxis_rotate=30)bar3 = Bar("休闲类标签排名", _top="67.5%")bar3.add("休闲类标签分数", city_aggregate.sort_values('xx_point',0,False)['city_name'][0:15], city_aggregate.sort_values('xx_point',0,False)['xx_point'][0:15], legend_top="67.5%",is_splitline_show =False,xaxis_rotate=30)grid = Grid(height=800)grid.add(bar1, grid_bottom="75%")grid.add(bar2, grid_bottom="37.5%",grid_top="37.5%")grid.add(bar3, grid_top="75%")grid.render('城市分类标签.html')

PART2:景点数据

我们提取了各个景点评论数,并与城市游记数量进行对比,分别得到景点评论的绝对值和相对值,并据此计算景点的人气、代表性两个分数,最终排名TOP15的景点如下:

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蚂蜂窝网友对于厦门真的是情有独钟,鼓浪屿也成为了最具人气的景点,在城市代表性方面西塘古镇和羊卓雍措位列前茅。暑假之际,如果担心上排的景点人太多,不妨从下排的景点中挖掘那些人少景美的旅游地。

PART3:小吃数据

最后我们看一下大家最关注的的与吃相关的数据,处理方法与PART2景点数据相似,我们分别看一下最具人气和最具城市代表性的小吃。

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出乎意料,蚂蜂窝网友对厦门果真爱得深沉,让沙茶面得以超过火锅、烤鸭、肉夹馍跻身最具人气的小吃。

在城市代表性方面,海鲜的出场频率非常高,这点与大(ben)家(ren)的认知也不谋而合,PART2与3的部分代码如下:

bar1 = Bar("景点人气排名")bar1.add("景点人气分数", city_jd_com.sort_values('rq_point',0,False)['jd'][0:15], city_jd_com.sort_values('rq_point',0,False)['rq_point'][0:15], is_splitline_show =False,xaxis_rotate=30)bar2 = Bar("景点代表性排名", _top="55%")bar2.add("景点代表性分数", city_jd_com.sort_values('db_point',0,False)['jd'][0:15], city_jd_com.sort_values('db_point',0,False)['db_point'][0:15], is_splitline_show =False,xaxis_rotate=30,legend_top="55%")grid=Grid(height=800)grid.add(bar1, grid_bottom="60%")grid.add(bar2, grid_top="60%",grid_bottom="10%")grid.render('景点排名.html')

文中所有涉及到的代码已经发到Github上了,欢迎大家自取:

https://github.com/shujusenlin/mafengwo_data


原文发布时间为:2018-08-13
本文来自云栖社区合作伙伴“CDA数据分析师”,了解相关信息可以关注“CDA数据分析师”。
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